Luz Berg joined Iveda in 2004, prior to its incorporation as the VP of Marketing. She was promoted to Senior VP of Operations & Marketing in 2007, and was further promoted to Chief Operating Officer and Chief Marketing Officer in 2009. With over 25 years of business experience in a variety of industries, Luz has a proven track record in building a startup company from the ground up. Since the Company’s inception, she has been working alongside the CEO of Iveda, as a strong ally and partner, ensuring that the Company remains focused on its goals and that the founder’s vision is realized. Luz manages the Company’s day-to-day operations, formulating policies and procedures, and establishing processes. She has extensive experience in developing and implementing results-driven public relations and marketing communications plans for lead/sales generation, building brand, brand revitalization, and customer retention in a wide-range of industries. As Iveda grows, Luz will focus in marketing to support the Company’s domestic and international growth, as well as support its investor relations efforts. Prior to Iveda, Luz served as the Director of Marketing at Cygnus Business Media, a B2B media company and at Penton Media, a 100 plus-year old technology B2B media company. She has also worked in the high-tech industry as Marketing Programs and Channel Marketing Manager at Metricom, Inc., a wide-area broadband wireless company, and Spectra-Physics Lasers/Newport (NASDAQ: NEWP), the first commercial laser company, as Marketing Communications Specialist. Luz started her professional career at Standard & Poor’s while completing her degree. Luz received her B.A. Degree in Management from St. Mary’s College in California.